JetBlue has painted on e of its Airbus A320's with a binary code.
The company has included the new brand to promote its in-flight "Fly-Fi" Internet service.
The newest design comprises two-digit computer language which is based on just two numbers: zero and one.
The airline re-christened the repainted aircraft with the catchy name of: "CONNECTED TO 01000010 01001100 01010101 01000101."
JetBlue has equipped about one third of its Airbus 320 aircraft with Fly-Fi.
The service was begun in December but is now being installed on an average of ten aircraft per month.
The carrier expects to have the Fly-Fi service on all of its Airbus aircraft by the end of 2014.
Most of its Embraer planes will be fitted by the end of 2015.
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